Feature

Forms that live inside Gmail

The form is the email. No links, no new tabs, no logins: recipients fill and submit in seconds.

3x higher response rates than link-based forms

The problem with links

Every extra click costs you responses. A link in an email is four steps before they even see the form, and most people pick “I’ll do it later” instead.

  • Link-based form: see email → click → new tab loads → find the form → fill
  • AMP form: see email → fill. That’s it.

How it works

  1. 1

    Build your form in Formailo

  2. 2

    The email contains the live, interactive form

  3. 3

    The recipient fills it inside Gmail in seconds

  4. 4

    Responses appear in your dashboard instantly

What recipients actually see

Gmail & Yahoo: the form, right there

Using Google’s AMP for Email standard, your form renders as an interactive widget inside the inbox. They fill and submit without ever leaving the email.

  • Interactive fields inside the email
  • Submit with action-xhr, no redirect
  • Unique tracking token per recipient
Interactive form inside GmailLIVE
F
Formailo
via mail.formailo.com
2m
How did we do? (30 sec)
Your email
you@company.com
How satisfied are you?
12345

Outlook & Apple Mail: a clean fallback

Non-AMP clients get a tidy HTML email with an “Open Form” button to a hosted web version. Same tracking, same response data, nobody is left out.

  • HTML fallback button
  • Hosted web form at formailo.com/f/{id}
  • Identical per-recipient tracking
HTML fallback with buttonLIVE
F
Formailo
via mail.formailo.com
2m
How did we do? (30 sec)
Your email
you@company.com
How satisfied are you?
12345

Why it works better

  • 3x higher response rates vs. link-based forms
  • Works inside Gmail and Yahoo Mail
  • HTML fallback for Outlook & Apple Mail
  • mail.formailo.com is AMP-approved by Google, every account benefits

By the numbers

3x
Response rate vs. links
10 sec
Average time to fill
0
Extra clicks
100%
Per-recipient tracking

Common uses

Surveys & feedback

Higher completion, in the inbox.

Acknowledgements

Policies, contracts, sign-offs.

RSVPs

Events, trips, meetings.

Permission slips

Parents sign in seconds.

Onboarding

Collect details day one.

Status reports

No app, no friction.

Questions about AMP

Yes, via Google’s AMP for Email standard, the form renders as an interactive widget inside Gmail and Yahoo Mail. Recipients fill and submit without leaving their inbox.

They see a clean HTML email with an “Open Form” button that opens a web version. Same tracking, same data.

No. They never sign up or log in, they just open the email and fill the form.

A Google standard that lets email clients render interactive content inside emails. Formailo’s sending domain is AMP-approved by Google.

Put your form where people already are.

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